Professional Branding
and Visual identity

Whether you want to refresh your logo or develop a complete new brand identity, Ekeria Visual Lab helps you create a distinctive and cohesive brand that communicates effectively with your audience and clearly positions you in the market.

Logos

We create unique, memorable and distinctive logos that can tell the identity of the company in a few signs.
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Corporate Identity

We design complete visual identities, taking care of colors, fonts and graphic elements that make your brand recognizable.
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Brand Kit

We create coordinated materials for your brand, ensuring visual consistency across all media, online and offline.
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What is Brand Identity?

When we talk about brand identity, we refer to the whole set of elements that make a brand immediately identifiable in the eyes of its target audience. It is not just the name or logo, but a consistent personality that is built through a diverse visual style, curated visual components and communication aligned with the company's goals and vision.

An effective branding project starts precisely from the desire to tell the company's story through signs, words and ideas that make it unique.

Why is it important to have a strong brand identity?

Having a strong brand identity means building an authentic connection with your target audience by defining a clear and well-structured essence that reflects the brand's principles and represents them.

A strong identity is easily identifiable and maintains consistency across all communication channels: from website design to brochures, from social media graphics to offline marketing materials.

Brand positioning depends in large part on how clear, consistent, and unique its identity is. In other words, on how strongly and personally it is able to represent the corporate identity in the narrow sense.Why is it important to have a strong brand identity?

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Brand Identity and Visual Identity: two different aspects, one goal

People often ask what is brand identity and what is visual identity. Although visual identity and brand identity refer to two different aspects, their common goal is to make a company's identity consistent, attractive and memorable.

Visual identity is a fundamental part of brand identity and concerns all those elements that make a brand identifiable at a glance. We are talking about colors, fonts, color palette and logo. For it to work it must be functional, in line with the expectations of the target audience and contribute to brand awareness.

Those who ask what visual identity is discover that it represents the set of distinctive visual elements, often with a strong emotional component, that communicate the essence of the brand through visual communication.

Your identity must speak to your audience

An effective brand identity is one that speaks to its audience, attracts and engages them, making the brand unique, consistent, and authentic.

All visual elements must be chosen carefully to ensure a corporate image that works both for launching new products or services and for strengthening brand communication over time.

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