Agency Marketing Automation
Smart strategies to grow your business.

At Ekeria Up we are experts in optimizing marketing processes and creating automated workflows designed to nurture leads, guide them along the customer journey and turn them into loyal customers. We offer strategic consulting and operational support to companies that want to implement email marketing automation solutions, automate repetitive tasks and improve the performance of their digital campaigns.

Email marketing performance optimization

We build targeted campaigns with segmentation, effective call-to-action and marketing automation to optimize sales and conversions.
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Customized and automated communications

We create customized automation flows to improve engagement, brand perception and conversions.We build targeted campaigns with segmentation, effective call-to-actions and marketing automation to optimize sales and conversions.
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Email marketing metrics analysis

We help you measure results, optimize content and enhance marketing activities to achieve your goals.
Analisi metriche email marketing

What are the benefits of Marketing Automation?

Implementing a marketing automation strategy allows you to automate many repetitive marketing tasks, improving process efficiency and increasing opportunities for lead generation and customer retention. Through email marketing automation and CRM tools, you can personalize communication with each user, building an effective, conversion-oriented customer journey.

The main benefits of marketing automation include:

  • Wide reach: email marketing allows you to reach a large target audience quickly and efficiently. You can send emails to a large number of people at once, reaching potential or existing customers in a direct and personal way.

  • Personalisation: With segmentation and personalisation options, you can send targeted messages to recipients. You can tailor emails according to recipients' preferences and behaviour, creating a personalised experience that increases engagement.

  • Cost-efficiency: email marketing is a relatively inexpensive marketing channel compared to other traditional forms of advertising. You can reach a large audience with a relatively low investment.

  • Traceability and measurability: You can easily analyse the performance of your email campaigns and get information on opens, read time and other metrics, useful for evaluating the effectiveness of your strategies.

  • Automation: Email marketing automation allows you to create workflows based on user behaviour. You can send welcome messages, follow-up messages, promotions or cart abandonment messages in an automated way, saving time and improving communication.

  • Engagement and loyalty: email marketing allows you to maintain constant contact with your customers, providing them with useful information and special offers. This encourages customer engagement, strengthening the relationship with your brand and increasing customer loyalty in the long term.
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Marketing automation is particularly powerful for the B2B world, digital marketing and e-commerce automation projects, offering the ability to manage complex pipelines, automate the sales process and achieve business goals.

With Ekeria Up, a marketing automation agency supporting SMEs and large companies, you can implement an effective marketing automation system tailored to your target audience. Contact us to find out how we can help you improve the performance of your campaigns and grow in the digital world with smart, customized strategies.