Brand overview


The goal of the project was to create a distinctive label for the new fragrance diffuser, one that could convey its refinement and reinforce the brand’s premium image. The label needed to be understated yet impactful, easily recognizable, and aligned with the product’s elegant and modern positioning.
Special attention was given to the graphic design, which had to evoke the sensory experience of the fragrance through a visual language that was both immediate and sophisticated.
We designed a minimalist and refined label, built around a black-and-white contrast, with the “PF” monogram prominently placed at the center, enclosed within a compact and bold square. The dominant visual element is made up of three diagonal lines crossing the label—a stylized and contemporary reference to the wooden sticks typically used in fragrance diffusers.