Brand overview



The main request was the creation of a logo capable of conveying, with immediacy and elegance, the professionalism of the company and its dual international identity. It was essential for the brand to communicate reliability and sophistication, in line with the high-end positioning of the represented brands.
We designed a logo that effectively captures the identity of Milmos, starting from a strong concept: the connection between Milan and Moscow. This led to the idea of using two stylized, mirrored M’s to represent the two cities that shape the company’s world. The result is a distinctive graphic mark, with a clean and contemporary style, capable of evoking solidity, symmetry, and international scope. A logo that not only visually represents the essence of Milmos, but also strengthens its market presence and supports its growth as an authoritative player between Italy and the CIS region.